How to Get Cited by ChatGPT: A Practical Guide to Generative Engine Optimization
AI assistants answer with a handful of sources. Here's what actually gets a brand into that handful — and what's a waste of your time.
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Field notes from the
AI search frontier
No recycled "10 SEO tips" listicles. Just what we're seeing in the data as search gets rebuilt around AI — and what to do about it.
Zero-Click Search Is Winning. Here's How You Win Anyway.
Two-thirds of searches now end without a click. The brands still growing have changed what they measure — and where they choose to show up.
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Is Your Site Readable to AI? robots.txt, llms.txt and the New Crawlers
GPTBot, ClaudeBot, PerplexityBot: who they are, what they respect, and how to prepare your site — without falling for the hype.
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